How to send a campaign with Easymailing

1. Types of campaigns

Easymailing offers different types of campaigns to suit your needs:

• Regular campaign: Standard email to your audience. (This guide)
• A/B test campaign: Test different versions to optimize results. What is and how to create an A/B test campaign
• Revalidation campaign: Confirm your subscribers’ interest and consent. Send a campaign to subscribers who haven't given consent

2. Create a campaign

Once your audience is ready and has subscribers, follow these steps:

1 Go to the “Campaigns” section.

2 Click “New campaign”.

Assign an internal title (not visible to recipients) and select the campaign type.

3. Select recipients

Choose who will receive your campaign:

• Entire audience: All subscribers.
• Saved segment: A pre-created segment.
• Custom: Create a new segment on the fly.
• One or more groups: Specific groups within your audience.

4. Configure sender

Specify the sender name and email. You can enable conversations or use a reply-to email.

5. Customize subject line

Enter the subject of your campaign. Use tags and emojis to catch attention.

Generate subject lines with AI: Easymailing includes AI-powered suggestions for catchy, relevant subject lines. Learn more

How to personalize the subject?

Use "Tags" to personalize your campaign’s subject line. Each tag turns into the matching field value for each subscriber:

6. Select template

Filter templates by title, type, and date range. Once selected, click “Select” to open the editor and make changes.

7. Tracking options

Enable the tracking options you need to analyze campaign metrics. Want to know more about Tracking?

8. Publishing and social media

Boost campaign visibility by integrating your social networks. Learn more about publishing and social media

9. Send or schedule campaign

Once everything is configured, you can:

Send now

Send the campaign immediately to selected recipients.

Schedule

Schedule your campaign for a specific date and time. You can also choose progressive delivery options:

• Incremental sending: Send the campaign in increasing batch sizes at defined intervals.
• Fixed number of batches: Divide the campaign into equal batches sent at regular intervals. Size is calculated automatically.
• Fixed batch size: Send fixed-size batches at regular intervals.