Create your first campaign – Easymailing

How to send a campaign with Easymailing

After you have set up your leads and have subscribers to communicate with, you can start creating your first campaign:

1 Go to the "Campaigns" section.

2 Click on the "New Campaign" button.

Title your campaign. Remember that this title is private, will not be visible to your subscribers and will be used to identify your campaign later.

3 Complete all options

To:

In this section, select the target leads for your campaign and then choose a saved (previously created) segment, create a new one or select one or more groups.

From:

Specify the name of the campaign sender, the sender's email address and whether you want to trigger conversations or use a reply email.

Remember that the sender email and the reply email must be validated beforehand. See the Sender Verification guide for more information.

Subject:

Enter the subject of your campaign, you can also use tags and emojis to attract attention.

Remember to craft your subject line well to achieve good conversion results! Here are a few tips for an effective subject

How to customize the subject?

Using "Tags" you can customize the subject of your campaign to get the attention of the subscriber and thus get more openings. Each Tag is transformed into the value of the associated field of each subscriber:

Below are some examples:

Customisation	Tag	Example
Subscriber name	{{ suscriber_custom.name }}	Hi Juan These sunglasses are a must-have!
Location	{{ text.list.suscriber.ciudad }}	Flight offers from Madrid

To use the label {{ suscriber_custom.nombre }} you must have previously created a custom field with the label "NAME".

Template:

You can filter templates by title, type and date range. Once you have chosen your template click "select" and the editor will open so you can make changes.

Remember that you will not be able to add custom fields via tags to the template when you create one from templates. You will only be able to add them in the campaign as they are associated to the leads you are going to send the campaign to.

Tracking

Enable the tracking options you want for your campaign metrics.
Want to know more about Tracking?

Publication and social media

Make your campaign viral by integrating your social networks
Want to know more about publishing and social networks?

Send your campaign now or schedule it

When sending or scheduling a campaign we can request to receive a confirmation email at the end of the campaign.

To avoid errors, we recommend that you send a test email using the "send test email" button before sending the final campaign.