How to send a campaign with Easymailing
After you have set up your leads and have subscribers to communicate with, you can start creating your first campaign:
1 Go to the "Campaigns" section.
2 Click on the "New Campaign" button.
Title your campaign. Remember that this title is private, will not be visible to your subscribers and will be used to identify your campaign later.
And select the type of campaign you want to run. In this case, select 'Regular campaign'. If you want to create a test A/B campain, you can see What is an A/B test campaign and how is it created?
3 Complete all options
To:
Here you can select who you will direct your campaign to. Choose from the following options:
The whole audience: Send your campaign to all the subscribers in your audience.
A saved segment: Choose a segment that you have previously created within your audience to target your campaign.
Customized: Create a new segment on the spot and send your campaign to it.
One or several groups: Select one or more specific groups within your audience to receive your campaign.
From:
Specify the name of the campaign sender, the sender's email address and whether you want to trigger conversations or use a reply email.
Subject:
Enter the subject of your campaign, you can also use tags and emojis to attract attention.
How to customize the subject?
Using "Tags" you can customize the subject of your campaign to get the attention of the subscriber and thus get more openings. Each Tag is transformed into the value of the associated field of each subscriber:
Below are some examples:
Customisation | Tag | Example |
Subscriber name | {{ suscriber_custom.name }} | Hi Juan These sunglasses are a must-have! |
Location | {{ text.list.suscriber.ciudad }} | Flight offers from Madrid |
Template:
You can filter templates by title, type and date range. Once you have chosen your template click "select" and the editor will open so you can make changes.
Tracking
Enable the tracking options you want for your campaign metrics.
Want to know more about Tracking?
Publication and social media
Make your campaign viral by integrating your social networks
Want to know more about publishing and social networks?
Send your campaign now or schedule it
When sending or scheduling a campaign we can request to receive a confirmation email at the end of the campaign.
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