Sending a campaign to subscribers who have not given their consent

What is a revalidation campaign and why should you run one?

A revalidation campaign is an email marketing strategy aimed at confirming your subscribers' interest and consent to continue receiving communications. It is especially useful if you suspect your contact list may contain spam traps, which can negatively impact your IP reputation and result in your emails being marked as spam.

• Eliminate spam traps and inactive contacts
• Improve your email deliverability
• Ensure GDPR compliance by obtaining explicit and verifiable consent

What happens if you don't run a revalidation campaign?

Not running a revalidation campaign can have serious consequences:

• Legal risk: You may face penalties if you can't prove explicit consent.
• Deliverability issues: Spam traps and inactive contacts can damage your IP reputation.
• Loss of trust: Sending unwanted emails harms your relationship with contacts.

How to create a revalidation campaign in Easymailing

1. Go to the “Campaigns” section in Easymailing.
2. Click on “New Campaign.”
3. Select the campaign type “Revalidation Campaign.”
4. Assign an internal name to the campaign.
5. Select the audience you want to send the campaign to.

How a revalidation campaign works

• All subscribers in the selected audience will be set to “cleaned” status.
• Only those who click the “Revalidate subscription” button and complete the form will return to “confirmed” status.

This ensures a clean list and a genuinely engaged audience.

Campaign customization

The campaign includes by default:

• Suggested subject line and preheader (editable).
• A template with a Revalidate subscription button (must be kept for the link to work).

You can customize the consent form page and confirmation page from the “Customize pages / email” section within your audience. Audience public pages and transactional emails

Importance of GDPR consent

GDPR requires that consent be explicit, specific, informed, and given through a clear affirmative action. Revalidation campaigns allow you to obtain this consent properly, provided the GDPR option is activated in your audience settings. How Easymailing helps you comply with GDPR