Content Index
Why You Should Run a Subscriber Revalidation Campaign
What Happens If I Don't Send the Revalidation Campaign?
Why You Should Run a Subscriber Revalidation Campaign
Sending a campaign to inform about the new data policy, whether it's legally required or not, is always a good idea to clean up our contact base and obtain high-quality leads that increase our future profits. Having our subscribers' permission allows us to access a qualified audience. Therefore, do not worry if your database significantly reduces by doing this. Most likely, those were valueless contacts.
What Happens If I Don't Send the Revalidation Campaign?
Your current database will not be legally protected, and therefore you will be exposed to a penalty. If one of your subscribers decided to complain, you would have to provide proof that the data acquisition was consented to, which would put you at risk of being penalized, in addition to reputational damage.
Ideal Email Structure
Your campaign according to GDPR should largely follow the schema below:
| Striking Subject |
| Striking Header (appealing to the urgency and need for a response from the subscriber) |
| 1st paragraph. Explaining that it is about your company and that you send this campaign to comply with GDPR. It should remind the contact of the advantages of renewing the subscription, and what would happen if not done. |
| Visible CTA throughout the email body. The CTA should be a link to "Update Profile" which you select under "special links" from the drag & drop editor. |
| You must make clear that you have updated your privacy policy and include a link to it. |
|
Next, inform your readers about how you treat the information: who is the data controller, what is the purpose, what is the legal basis, for how long the data will be stored, and the ways available to exercise their rights. |
To be able to run a revalidation campaign, your audience must have the option "Do you operate within the European Community and want to comply with GDPR?" activated within the GDPR tab of your audience.
To save the subscriber's consent, it will not be enough for the user to click on the CTA. It is mandatory that the subscriber edits their profile, for which they will have to select the option "Yes, I accept" and some processing purpose.
Creating a Consent Template
1 Access Objects and Add Button
Once you are in the editor of your email marketing tool, look for the "Objects" section and select the "Button" object. Drag this object to the desired location in your template.
2 Configure the Special Link
In the right panel, access the content properties of the button. Then, click on "Special Links".
3 Select "Update Profile"
In the popup window that appears, choose the "Campaigns" option and then select "Update Profile" from the list.
4 Use the Special Link
The special link "Update Profile" is now ready to use with the label {{ link.list.update_profile }}. This will ensure that the link directs the subscriber to the profile update page.
Using a Pre-designed Theme Template
This method will allow you to easily adapt the template to your needs and effectively communicate the consent message to your subscribers.
1 Select a Consent Template
Within the template creation options, choose "Themes" and then apply the "Type of use" filter. In this filter, select the "Consent" option.
2 Customize the Template
Once you have chosen the consent template, you will be able to view and customize it according to your needs. This includes changing the logo to yours and adjusting the content to align with your specific consent message.
Sending a Consent Email
When you send the template you have created, the subscriber by clicking on the "Update Profile" button will be directed to a page where they will have the possibility to adjust their subscription preferences and grant their consent in a straightforward manner.
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