What is an A/B test campaign and how is it created?

In EasyMailing, an A/B test campaign can extend up to A/B/C/D/E, allowing for the evaluation of various email versions by modifying elements such as the subject, sender, or template. After selecting the variations, each version is sent to a representative group of subscribers to measure and compare their performance using key metrics like open rates or click rates. Based on the results, the most successful version is sent to the rest of the audience.

How to create an A/B test campaign

1 Access the “Campaigns” section.

2 Click on the “New campaign” button.

Name your campaign. Remember, this title is private and will not be visible to your subscribers but will help you identify your campaign later.

And select "A/B Test Campaign" and indicate the type of campaign you wish to conduct.

Subject type campaign

Explore which email subject connects more effectively with your audience. Adjust your strategies to maximize value and engagement, ensuring each message resonates with your subscribers.

1 Select the "Subject" campaign type.

2 Complete the steps.

In the "Subject and preview" section, add all variants you consider relevant for your analysis, starting with a minimum of two (A and B) and with the option to expand up to five different alternatives.

3 Set up your A/B test.

Finally, set up your A/B test.

Customize your campaign by adjusting the size of the test group and defining the criteria to choose the winner, based on openings or the click-through rate. Then, set the waiting period before sending the winning email to the rest of your subscribers, ensuring that your decision is based on solid and relevant data.

Sender type campaign

Investigate how the sender's identity influences the open rate and deliverability of your emails. Optimize this element to strengthen trust and the perception of your messages.

1 Select the "Sender" campaign type.

2 Complete the steps.

In the "From" section, add all variants you consider relevant for your analysis, starting with a minimum of two (A and B) and with the option to expand up to five different alternatives.

3 Set up your A/B test.

Finally, set up your A/B test.

Customize your campaign by adjusting the size of the test group and defining the criteria to choose the winner, based on openings or the click-through rate. Then, set the waiting period before sending the winning email to the rest of your subscribers, ensuring that your decision is based on solid and relevant data.

Template type campaign

Examine the effect of different templates on the interactivity and opening of your emails. Adjust the design to enhance visual attraction and communicative effectiveness of your email marketing campaigns.

1 Select the "Template" campaign type.

2 Complete the steps.

In the "From" section, add all variants you consider relevant for your analysis, starting with a minimum of two (A and B) and with the option to expand up to five different alternatives.

3 Set up your A/B test.

Finally, set up your A/B test.

Customize your campaign by adjusting the size of the test group and defining the criteria to choose the winner, based on openings or the click-through rate. Then, set the waiting period before sending the winning email to the rest of your subscribers, ensuring that your decision is based on solid and relevant data.