Why Enable Double Opt-In on Your Forms?

1. The Hidden Risk: Spam Traps in Your Forms

In the world of email marketing, maintaining a good sender reputation is crucial. One of the main threats to this reputation is spam traps. These email addresses, used by organizations that monitor bulk email sending, do not belong to real users. Instead, they are designed to detect questionable practices, poorly configured automations, or a lack of validation in signup forms.

When one of these traps enters your audience—either through uncontrolled sends or unprotected forms—there’s a risk your IP addresses will be blacklisted. This can severely impact your deliverability, causing your emails to end up in spam folders or not be delivered at all.

2. Why Is Double Opt-In Important?

Double opt-in is a highly recommended practice to ensure that only genuinely interested users subscribe to your audiences. This method involves a two-step verification process:

1. A user subscribes through your form.
2. They receive a confirmation email with a link.
3. Only if they click that link, the subscription is considered valid.

This process automatically filters out malicious entries, fake addresses, and bots, helping maintain high-quality audiences. The result is higher open rates, better deliverability, and fewer issues with anti-spam services.

3. Mandatory Double Opt-In Activation on Easymailing

To protect all users' reputations and uphold high-quality standards in audiences, Easymailing mandates double opt-in for all subscription forms.

• All forms, both new and existing, have double opt-in enabled by default.
• The confirmation message used is the predefined one from the audience linked to the form.
• In exceptional cases (such as internal or private forms), single opt-in may be requested by contacting technical support and obtaining approval.

4. How to Configure Double Opt-In on Your Forms?

Activating this feature is simple via the Easymailing form editor:

1 Open the form you wish to edit.

2 Go to the configuration section.

3 Enable the “Double opt-in” option.

4 Customize the confirmation message if desired, or use the default one.

5. A Measure to Protect Your Reputation and Results

The mandatory use of double opt-in is a measure aimed at preserving the health of Easymailing’s email ecosystem. It ensures that all campaigns achieve the highest possible deliverability and helps prevent blocks, bounces, or issues with email service providers.

Remember: a quality audience is not defined by its size, but by the real engagement of its members.