How to Improve Email Delivery: SPF Record and Domain Authentication

To ensure that your emails reach your recipients' inbox and are not marked as SPAM, it is essential to properly authenticate your domain. Easymailing simplifies this process by automatically configuring DKIM signing, SPF records, and the mail server to handle bounces, all in a single authentication step. No additional configuration is required.

Steps to Improve Email Delivery and Your Domain's Reputation

There are three key elements that are automatically configured to improve the deliverability of your emails and your domain’s reputation when you authenticate it in Easymailing:

• DKIM signing, which verifies that your emails are legitimate.
• SPF records, which confirm which servers are authorized to send emails from your domain.
• The mail server to handle bounces, which improves the management of invalid addresses and bounce handling.

Domain Authentication

Domain authentication in Easymailing is a simple process that ensures your emails are reliable, verified, and consistent with your brand. By authenticating your domain:

• Improved Delivery Rate: Authenticated and aligned emails are less likely to end up in the SPAM folder or be rejected.
• Simplified Verification: Once your domain is authenticated, you can add email accounts without needing to verify them manually.
• Custom Branding: You will no longer see “on behalf of emdlv.net” or “via emdlv.net” in the sender information in some email clients.

How to authenticate and align a domain

Authenticating and aligning your domain in Easymailing will not only improve the deliverability of your emails but also protect your reputation as a sender, ensuring that your email marketing campaigns are effective and secure.

Which option should I choose?

We recommend authenticating your domain in Easymailing. This will significantly improve your delivery rate and ensure compliance with the new rules that came into effect in February 2024 for Gmail and Yahoo. Although these providers currently indicate that it is not necessary for emails sent in volumes under 5,000, this could change in the future without notice.