Easymailing automatically authenticates your campaign with DKIM if you have not yet authenticated your domain. However, it is crucial to add an SPF record to the sender's domain. These measures serve to combat SPAM, phishing, and identity spoofing, and significantly improve delivery rate when properly configured.
In many cases it is not necessary to configure your own authentication but you should at least add Easymailing's servers to your SPF record.
Advantages of authenticating your domain:
- With your domain verified, you can add email accounts from that domain without the need to verify them manually.
- It can help in some cases to improve your delivery rate.
- You will stop seeing in some email clients “on behalf of emdlv.net” or “via emdlv.net” in the sender information
To create or modify your SPF records, you need to have certain knowledge of domains and how DNS records work. If you do not have this knowledge, you can delegate it to your hosting or domain provider.
Compliance with DMARC Policies
It is crucial to understand the importance of compliance with DMARC policies of your clients' domains, especially for those with strict DMARC policies. The DMARC policy of a domain determines how emails that do not comply with SPF and/or DKIM verifications are handled. In the case of strict policies like
p=reject, emails that do not comply with DMARC will be rejected, making it essential to correctly configure SPF and DKIM, for which you must authenticate your domain in Easymailing.
Recommendations for Domain Authentication in the Context of DMARC:
Authenticate the Domain in Easymailing: While Easymailing provides automatic DKIM authentication, we strongly recommend complete domain authentication to align with your domain's DMARC policies. This ensures that emails sent pass DMARC verifications, improving email deliverability and reputation.
Summary of Authentication and DMARC Policies
If you do not have a DMARC policy
In this case, it is not necessary to authenticate the domain in Easymailing. However, it is essential that you include Easymailing's servers in the SPF record of your domain. This measure alone is usually sufficient to guarantee a good delivery rate of your emails, as long as there is no DMARC policy that requires additional authentication measures.
If you have configured a DMARC policy
Here, it is most advisable and necessary to authenticate the domain in Easymailing. This involves not only modifying or creating an SPF record, but also adding a DKIM record. Complete domain authentication is crucial for aligning with the DMARC policy and to avoid deliverability issues with your emails, especially if the DMARC policy is strict. Authenticating your domain in Easymailing ensures that your email marketing campaigns are effective and secure, improving the delivery rate and reputation of your emails.