Create custom fields

What is a custom field?

You can create custom fields to save more data from your subscribers. By default, you can only save the email on the platform.

Example: name, surname, postal address, interests, date of birth, gender, country and all you need...

What is their purpose?

You can use custom fields to:

Customise your forms

Segment your campaigns by subscriber characteristics and preferences (age, gender, place of residence, consumption expenditure, profession, etc.).

This information will be obtained by adding custom fields to your audience.

Customise the templates you send

If you want to attract the attention of your subscriber you can customise your templates with custom fields. For example, you can use the subscriber's name with a tag in the body of your template to create a closer relationship.

Segment your shipments

Depending on the information stored about your subscribers, you will be able to create segments to send your campaigns. For example, only send to subscribers who are women.  

Send campaigns to your segments

Create custom fields in Easymailing

Go to "Audiences" in the main menu, select the "Settings"  tab and in the drop-down panel click on "Custom fields"

You will see all custom fields associated with your current audience on the left hand side. To edit or delete them, use the drop-down panel on the right.

To create new fields, click on any type of field on the right; a floating window will appear where you can configure it.

Types of custom fields

Custom fields		Excel cell formats
	Text Text field with a maximum storage of 255 characters.	Text format
	Select Field displaying a options menu.	Text format
	Multiselect Field showing a menu of options with the possibility to select several.	Text format Comma-separated values: Value1, Value2
	Fecha  Field to save a date.	Format date 14/3/20
	Date and time Field to save a full date.	Date format 14-3-20 12:15
	Birthday Field to save a date. The form displays 3 select fields (Day, Month and Year).	Format date 14/3/77
	Text area Text field with a maximum storage of 65,535 characters.	Text format
	URL Text field for entering web addresses with a maximum of 255 characters. The forms will check that the URL is valid (http, https, etc.).	Text format https://www.company.com
	Whole number Field for integers. Ex: 1200	Format number Optional thousands separator
	Decimal number Field allowing numbers with decimals. Ex: 1200.45	Format number Format number Optional thousands separator
	Currency Allows decimal values to be stored and formats to the default currency when displaying information.	Format number Format number Optional thousands separator
	Boolean Can represent binary logic values (2 values) representing true/false	Formatting text possible values: true, false, on, off Format number possible values: 0, 1

Custom fields options

Translations: choose the language for completing some field options

Title: name that will appear in the form field or subscriber detail view.

Label: to recognise the field when designing the template and to be able to customise the campaigns.

Required: The field will be required to register a subscriber.

Audience: the field will be public and will be displayed on the subscription form and on the edit data form

Placeholder: information value to be displayed in the field on a form when it has no value

Help Text:  help text that will appear below the field in a form

Option title: name of the option to be displayed on the form

Option value: value to be saved in the subscriber field. This value has to match exactly the excel cell to be imported and cannot have any special characters or extra spaces.