Easymailing allows you to analyse the activity of your subscribers in two ways: as a whole or individually.
If you want to learn best practices for managing your audience, see the article Best practices for managing your audience.
To analyse the global activity of your audience you only have to access the "Audiences" area from the Easymailing panel, and then choose the audience you want to analyse.
In the overview, you can see all your audience data:
Audience statistics
|
Total subscribers |
All contacts associated with the audience |
|
Active subscribers |
Active subscribers in the audience. Those who will receive your campaigns |
|
Cancelled subscriptions |
Subscribers who have unsubscribed or been unsubscribed by an admin |
| Open rate |
Average open rate of your audience. An average of the opens of the campaigns you have sent to your audience is calculated. |
| Click rate |
Average click-through rate for your audience. An average of the clicks on the campaigns you sent to your audience is calculated. |
Audience data
You can see the current audience settings, you can change these values within the drop-down menu "Settings".
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