The editor contains popular web fonts in the default font directory. Use them to personalise your emails while creating an engaging and entertaining message.
What are secure web fonts?
In most online texts you will always find the same thing: a limited choice of fonts. Why are so few available? Because they are the ones that are installed on your device, commonly known as "secure web fonts".
The range of fonts available on your computer is defined by the fonts included in your operating system, those added by your installed applications and those that you have added manually over time.
As you can imagine, the list of installed fonts can vary significantly from device to device. There is a subset of fonts; however, that are considered the lowest common denominator and can be found almost everywhere. These are what we call “secure web fonts”:
- “Secure”because they are available on almost all devices
- "Web"because they are used to edit online documents
You will find these secure web fonts in the editor, at the top of any selection tool.
- Lucida Sans
- Times New Roman
- Trebuchet MS
The problem with these fonts is that they are only an aid, and have very limited design options in terms of typography. Expanding the number of fonts available through the use of web fonts is a possibility.
When can we use web fonts?
Web fonts are available online, provided by services such as Google Font. Your device will download them only when it needs them (therefore, they do not need to be installed on your computer/device). The word "web" in this case refers to "created for the web and distributed online".
Web fonts are here to help us expand the styling possibilities in our text and go beyond standard web fonts.
Because of this lack of support, the editor has lists of fonts (using cascade style sheets) that automatically tell any email program how to recognise a safe font when it is not able to represent it. The sheet works as a descending list of options: if the first one is not available, it moves on to the next one.
Fonts are grouped together to provide the best possible solution. This ensures that the template does not break when the selected font is not supported. The variables considered when constructing these stacked fonts were font shape and font size.
Available stacked fonts
|Bitter › Georgia › Times › Times New Roman › serif|
|Droid Serif › Georgia › Times › Times New Roman › serif|
|Lato › Tahoma › Verdana › Segoe › sans-serif|
|Open Sans › Helvetica Neue › Helvetica › Arial › sans-serif|
|Roboto › Tahoma › Verdana › Segoe › sans-serif|
|Source Sans Pro › Tahoma › Verdana › Segoe › sans-serif|
|Montserrat › Trebuchet MS › Lucida Grande › Lucida Sans Unicode › Lucida Sans › sans-serif|
|Ubuntu › Tahoma › Verdana › Segoe › sans-serif|