Analysing your contacts

1Access the "Audiences" section.

2Select the audience you want to analyse.

3Click on the "Manage contacts" tab.

Then click on "Subscribers".

4Select a subscriber

Select the contact by clicking the "Contact" column. It may be shown by name, email or phone, depending on the data available.

Configure list columns

Use the "Columns" button in the list to choose which information is shown or hidden in the table. This is especially useful when analysing email-only contacts, SMS-only contacts or contacts with both channels.

You can enable columns such as Email, Phone, Status, SMS, Email source, SMS source, custom fields, groups, language, city, country, time zone, consent, Sign-up date, Email since, SMS since, revenue or orders.

Subscriber status

Contacts can now have separate Email and SMS statuses. A contact can be confirmed for email and pending for SMS, confirmed only for SMS, unsubscribed from one channel or not subscribed to another. In the list, the "Status" column refers to email and the "SMS" column shows the phone status.

Source

	Web Form The contact subscribed via a web form
	Manual Administrator has manually registered the subscriber
	Imported Subscriber has been imported
	API Contact subscribed via API

If you enable the "SMS source" column, you can also see whether the SMS sign-up came from a web form, import, API or manual sign-up.

Quality

Star ratings are based on user interaction with your list: clicks, opens, adds, unsubscriptions, subscriptions, etc.

Subscriber in detail

Clicking on a subscriber from the list will display that subscriber's details. In addition to what we have explained in the previous point, you will see the Subscription, Profile, Interaction and E-commerce tabs.

If the contact has email, you will see email metrics such as opens and clicks. If the contact has a phone number, the Interaction tab shows SMS metrics such as clicks, replies, last message and credits consumed. Opens are an email-only metric; for SMS, you mainly analyse clicks, replies and consumption.

From this page you can also edit, unsubscribe or subscribe the contact via the drop-down button at the top right.

In the event of a cancelled subscription, you will not be able to manually re-register the subscriber. If the subscriber asks you for a new subscription, you can send a subscription email so that the subscriber can confirm it in person.

Subscriber Data:

Subscription

Subscription data. The Subscription tab separates Email and SMS. In each channel you can review status, subscription date, unsubscribe date if applicable and source. You will also see when the user first signed up in an audience and how many audiences they have subscribed to.

Groups

Here you can see the groups the subscriber is linked to.

Profile Data

You will see the contact's native fields: First name, Last name, Email, Phone and Identifier. You will also see the data from custom fields you have included in your audience.

GDPR Consent

Remember that it is essential to obtain the user's consent when collecting their data. Verify if you have obtained consent, on what date, the subscriber's IP, and for what purposes.

E-commerce

If you have linked your e-commerce store, in this section, you will find all the subscriber's data related to e-commerce activities in detail.

How to link your e-commerce store with Easymailing?

Other Data

Contact's location, time zone, and mail client.
These data are collected based on the IP from which the email was opened.

Activity

To see how your subscribers interact, pay special attention to the timeline "Activity." Here all the actions of the subscriber since they signed up will be listed. You can also include your private notes with observations.

In addition to email activities, the timeline may include SMS events such as SMS sent, SMS click, SMS reply or SMS unsubscribe.

Types of activity by which you can filter the timeline. The list includes the activities defined in the subscriber activity type; some appear only if SMS, automations or e-commerce are active.

Icon	Activity	Area	What it indicates
	Bounce	Email	The email bounced when sending a campaign.
	Campaign click	Email	The contact clicked a link or an email campaign.
	Profile edited	Profile	The contact updated their profile data.
	Email sent	Email	An email campaign was sent to the contact.
	Note	Administration	Legacy note associated with the contact.
	Admin note	Administration	An internal user wrote a private note.
	Campaign open	Email	The contact opened an email campaign.
	Email subscription	Email	The contact subscribed to the email channel.
	Subscription revalidation	Email	The contact revalidated their email subscription.
	Form submitted	Form	The contact submitted a subscription form.
	Form completed	Form	The form flow was completed successfully.
	Confirmation email	Email	A confirmation email was sent for the subscription.
	Email unsubscribe	Email	The contact unsubscribed or was unsubscribed from email.
	Abuse complaint	Email	A spam or abuse complaint was registered.
	Added to group	Groups	The contact was added to a group.
	Removed from group	Groups	The contact was removed from a group.
	Admin edit	Administration	An internal user modified the contact data.
	Automation started	Automations	The contact started an automation.
	Automation completed	Automations	The contact completed an automation.
	Automation exited	Automations	The contact exited an automation.
	New customer	E-commerce	The contact was created as a customer in the connected store.
	New order	E-commerce	The contact placed an order.
	Order shipped	E-commerce	A contact order was shipped.
	Order cancelled	E-commerce	A contact order was cancelled.
	Order refunded	E-commerce	A contact order was refunded.
	SMS sent	SMS	An SMS campaign was sent to the contact.
	SMS failed	SMS	There was an error sending or delivering the SMS.
	SMS click	SMS	The contact clicked an SMS link.
	SMS unsubscribe	SMS	The contact unsubscribed or was unsubscribed from SMS.
	SMS reply	SMS	The contact replied to an SMS.
	SMS subscription	SMS	The contact subscribed to the SMS channel.
	Confirmation SMS	SMS	A confirmation SMS was sent for the subscription.