Analysing your contacts

1Access the "Audiences" section.

2Select the audience you want to analyse.

3Click on the "Manage contacts" tab.

Then click on "Subscribers".

4Select a subscriber

Select the subscriber by clicking on the email address

Subscriber status

	Subscriber confirmed. He/she will receive the campaigns you send
	The subscriber has unsubscribed via the unsubscribe form, the link in the campaign email, sending an email to unsubscribe from the campaign or a spam complaint. You will not be able to change the status from the Easymailing panel. He/she will not receive the campaigns you send.
	The subscriber has been unsubscribed by an administrator from the Easymailing control panel or has been automatically unsubscribed due to a "Hard" bounce or several "Soft" bounces. You can reconfirm the subscriber from Easymailing. He/she will not receive the campaigns you send.

Source

	Web Form The contact subscribed via a web form
	Manual Administrator has manually registered the subscriber
	Imported Subscriber has been imported
	API Contact subscribed via API

Quality

Star ratings are based on user interaction with your list: clicks, opens, adds, unsubscriptions, subscriptions, etc.

Subscriber in detail

Clicking on a subscriber from the list will display that subscriber's details. In addition to what we have explained in the previous point, you will see the open rate, the click-through rate, and the revenue contributed by the subscriber in the case that they are a customer of your e-commerce store.

From this page you can also edit, unsubscribe or subscribe the contact via the drop-down button at the top right.

In the event of a cancelled subscription, you will not be able to manually re-register the subscriber. If the subscriber asks you for a new subscription, you can send a subscription email so that the subscriber can confirm it in person.

Subscriber Data:

Subscription

Subscription data. The date when the user first signed up in an audience and the date when they subscribed to this particular audience. Where the sign-up was generated from and how many audiences they have subscribed to.

Groups

Here you can see the groups the subscriber is linked to.

Profile Data

You will see all the data associated with the subscriber (email and UID) as well as the data from custom fields you have included in your audience.

GDPR Consent

Remember that it is essential to obtain the user's consent when collecting their data. Verify if you have obtained consent, on what date, the subscriber's IP, and for what purposes.

E-commerce

If you have linked your e-commerce store, in this section, you will find all the subscriber's data related to e-commerce activities in detail.

How to link your e-commerce store with Easymailing?

Other Data

Contact's location, time zone, and mail client.
These data are collected based on the IP from which the email was opened.

Activity

To see how your subscribers interact, pay special attention to the timeline "Activity." Here all the actions of the subscriber since they signed up will be listed. You can also include your private notes with observations.

Types of activity by which you can filter the timeline

	Subscription Indicates when the contact has subscribed to your audience
	Email sent Indicates when a campaign has been sent to the subscriber.
	Opening on campaign Information on when the subscriber opened a campaign
	Click on campaign Information on when the subscriber clicked on a campaign
	Unsubscribe Indicates when a subscriber is unsubscribed
	Profile edited Informs you if the profile date of the subscriber has been edited
	Bounce Informs you if there have been any bounces when sending a campaign (Soft and Hard).
	Notes Anote has been created by an administrator
	Spam reports A spam report has been generated