Link statistics

1Go to “Reports and statistics”.

2Select the campaign you want to analyse.

3Click the “Links” tab.

The Links tab shows the performance of the links included in the campaign: how many links were detected, how many contacts clicked and how many total clicks were recorded.

Link summary

At the top you will see four cards:

• Detected links: number of links found in the campaign and how many have or do not have clicks.
• Unique clicks: contacts who clicked at least once.
• Total clicks: total clicks recorded, including repeated clicks from the same contact.
• Top concentration: percentage of clicks accumulated by the three links with the most clicks. It helps you see whether attention is concentrated in a few links or distributed across the campaign.

Below the summary you will see the distribution by link. You can sort by unique clicks or total clicks and use “View clicks” to open the detail of the contacts who clicked a specific link.

Click map

If you want to know which parts of your email the user clicked, review the click map in the “Links” tab.

Clicks are displayed graphically on your email template, as percentages that increase according to the number of subscribers who clicked that link.

For example, if you send to 10 people and one user clicks a link, that link will have a click percentage of 10%. If you send to 100 people and one person clicks, it will have a percentage of 1%.

SMS campaigns do not show a click map because there is no visual email template to place clicks on. In SMS, review the distribution by link: clicks are recorded when the message contains trackable links, which are replaced by tracking URLs and shortened before sending.

Do you know the difference between unique clicks and total clicks?

Knowing the difference between unique clicks and total clicks is important to understand how much real activity your links are getting.

Unique clicks

They represent how many subscribers clicked a link, counting only the first time each subscriber clicked.

Total clicks

They represent the total number of clicks on each link. They count every click, even if the same subscriber clicked several times.