1Go to the "Reports and statistics" section.
2Select the campaign you want to analyse.
3Click on the "Links" tab..
We can see a list of all the links in our campaign: percentage of users who have clicked and total clicks.
If you want to know which parts of your piece the user has clicked on, check the click map that appears in the "Links" tab.
Clicks are displayed graphically on your email template, in the form of percentages that increase according to the number of subscribers who have clicked on that link.
So, for example, if we send to 10 people and one user clicks on the link, that link will have an opening percentage of 10%. If we send it to 100 people, it will have a percentage of 1% etc.
Do you know the difference between clicks and total clicks?
Knowing the difference between clicks and total clicks is important to know how much real activity our links are getting.
They represent the times a subscriber clicked on a link, taking into account the first time they clicked. That is, it represents exactly how many subscribers have clicked on our link.
They represent the total number of clicks on each link. That is, it counts all times a link has been clicked regardless of whether a subscriber has clicked it multiple times.