Analysing your subscribers' activity

1Go to “Reports and statistics”.

2Select the campaign you want to analyse.

3Click the “Activity” tab.

The Activity tab shows the behaviour of each contact the campaign was sent to. From this screen you can review delivery, interaction, quick filters and the individual detail of each contact.

Activity summary

At the top you will see summary cards that help you interpret the campaign before reviewing the table:

• Delivered: percentage and number of delivered contacts. In email campaigns, this card also shows soft bounces, hard bounces and pending or failed messages. In SMS campaigns, it shows failed, queued and sent messages.
• Interaction: in email campaigns, it shows opens, clicks, opened without click and not opened. SMS campaigns do not have opens, so this card focuses on contacts who clicked or did not click.
• Ecommerce: if you have a connected store, it shows purchases, orders, revenue and clicks without purchase. If there is no connected store, you will see a card to connect your store.

Quick filters

Quick filters let you segment the table without creating a manual filter. When you click one, the table is updated with the contacts that match that condition. If you click the same filter again, it is disabled.

In email campaigns, you can filter by contacts who opened, clicked, opened without click, did not open, did not click, soft bounces and hard bounces. In SMS campaigns, the filters adapt to the channel and show clicked, did not click and failed. If ecommerce is available, purchased and click without purchase are also shown.

Activity table

The table lists each campaign send and lets you sort or filter the records.

• Email: shows Email, Delivery status, Subscriber status, Opens, Clicks, Revenue and Date.
• SMS: shows Contact, Mobile, Delivery status, SMS status, Clicks, Revenue and Date. SMS does not show opens because this channel has no open-tracking pixel.

Delivery statuses

Subscriber status or SMS status

The status column indicates whether the contact can continue receiving communications in that audience and channel.

• Confirmed: the contact is confirmed and can receive new campaigns for that channel.
• Unconfirmed: the contact has not confirmed that channel yet.
• Subscriber unsubscribe: the contact unsubscribed through a form, unsubscribe link or abuse complaint.
• Cleaned: an administrator or the platform unsubscribed the contact as part of cleanup or due to an incident.

In SMS campaigns, the status is read from the SMS channel. A contact can be confirmed for email and not confirmed for SMS, or the other way around.

Contact activity detail

4Click “View” on a table record.

A side panel will open with the contact activity detail.

In the panel you will see the delivery status, clicks, revenue and, in email campaigns, opens. You will also find a timeline with the recorded events: sent, delivered, delivery incident, open, click, attributed purchase, unsubscribe or complaint.

The detail has several tabs:

• Summary: shows the timeline and diagnostic context.
• Opens: only appears in email campaigns. It includes date, device, operating system, email client, IP and location when available.
• Clicks: shows the date and link the contact clicked.
• Delivery: shows the delivery result and associated technical information.
• Ecommerce: appears when the audience has a connected store and there is attributed order data.

In SMS campaigns, if the contact only has a mobile number and no email, the panel uses the phone number as the main identifier and shows the SMS icon. Opens, device details and email client details are not shown because they do not apply to the SMS channel.