Special links are custom tags that you can embed in your emails to enable specific actions for recipients. These tags, also known as "tags," are replaced when the email is sent with the relevant information, generating a link or text that allows certain functions to be performed. Some of the most common actions include allowing recipients to unsubscribe, view the email in a web browser, or forward the message to a friend, among other options. These tags improve the user experience by facilitating interaction with the email content and offering greater control over subscription management.

Types of Special Links

We divide the links into 3 categories: Subscription, Campaign, and Audience
You can implement them from the "drag & drop editor" or with your "own code"

Subscription

Unsubscribe:

{{ link.campaign.unsubscribe }}

This link is mandatory and necessary for recipients to unsubscribe from the audience easily and intuitively.

Campaign

Forward to a Friend:

{{ link.campaign.forward }}

This type of link allows email recipients to share that email with others of their choice.

View in Browser:

{{ link.campaign.view_in_browser }}

"View in Browser" or "View in Navigator" is a feature used to display a preview of the content in the recipient's web browser.

Update Profile:

{{ link.list.update_profile }}

This type of link allows subscribers to change their email address and other personalized fields associated with their profile, should they have any. This enables them to ensure they receive relevant and personalized content according to their preferences.

Audience

Unsubscribe Page:

{{ link.list.unsubscribe }}

Similar to the "Unsubscribe" link, this option allows subscribers to opt-out of the audience. However, in this case, they must provide their email address to unsubscribe.

Subscription Page:

{{ link.list.subscribe }}

This link is used to open a form where the recipient can subscribe to an audience.

Campaign Archive:

{{ link.list.archive }}

This link directs to a page where you can view the history of campaigns associated with an audience.

Audience Information:

{{ link.list.about }}

This link directs to a page containing all the information related to the audience.