Why do my emails arrive in the spam folder? – Easymailing

There is no way to guarantee 100% that an email won't end up in the spam folder. Each email server has different criteria for what it considers spam and what it doesn't.

However, if you notice during your campaign that many of your messages are ending up in the spam folder, you may have made one of the following errors:

Neglecting Your Email Address

An email address consists of two parts: the sender's name and the domain name (followed by .com, .es, etc.).

Example: antonioruiz@tecnologiasrubio.com

At Easymailing, we do not recommend using free email addresses like Yahoo, Hotmail, or Gmail as senders, as they can lead to mistrust. When sending these corporate emails, it is also advisable to do so from an account with a sender's name that is a real user, so that the email server knows who is sending the message. Avoid using formulas like "noreply@noreply.com."

Incorrect SPF Configuration on Your Domain

Another crucial factor that is often overlooked is the configuration of the SPF (Sender Policy Framework) on your domain. SPF is an email authentication technique that helps prevent email spoofing. Setting it up correctly sends a positive signal to mail servers about the legitimacy of your emails.

If SPF is not set up, or set up incorrectly, mail servers can mark your messages as spam or even block them outright. This is something you can easily check and configure via your domain's DNS records.

Learn How to Improve Email Delivery: SPF Record and Domain Authentication

Not Having a Clean Email List

Sending emails to the right people is crucial. If you want to avoid ending up in the spam folder, you should send messages only to those who have given you explicit and informed permission to send them content. To do this, clean up your database.

Inadequate Subject Line

A good subject line, in addition to being more appealing, has a better chance of passing through anti-spam filters. Learn how to write an effective subject line. Using custom fields will help distinguish your email from the hundreds of others the user may have received, which has a very positive impact on deliverability.

Different Providers, Different Rules

Variety of Providers

First and foremost, keep in mind that there is a variety of email service providers like Gmail, Yahoo, and Outlook, and each has its own algorithms for determining whether an email is spam or not.

Tip:Research the spam policies of major providers and adjust your email marketing strategies accordingly.

Custom Algorithms

Providers can customize their spam algorithms based on a specific user's behavior with your brand. For example, if a Gmail user consistently opens your emails, it's more likely that your future emails will reach their inbox in Gmail.

Tip:Encourage interaction with your emails (opens, clicks, replies) to improve delivery in different providers.

Constant Changes

Spam algorithms are regularly updated. What works today to avoid spam may not work tomorrow.

Tip: Stay up to date with policy and algorithm updates to adapt quickly.

Reputation: Your Best Ally or Worst Enemy

Importance of Reputation

Your sender reputation is crucial. Email service providers maintain a 'score' based on reputation, calculated from various metrics such as opens, clicks, unsubscribes, and spam reports.

Positive and Negative Metrics

Metrics like open rate, clicks, and responses can improve your reputation, while spam complaints and low interaction rates can harm it.

Tip:Keep an eye on your metrics and make adjustments to encourage positive interactions.

Blacklists

If your domain or IP ends up on a blacklist, it can severely affect your delivery rates.

Quality over Quantity

Sending high-quality emails that provide value to your subscribers will improve your long-term reputation.

Tip:Focus your strategy on delivering real value instead of inundating subscribers with irrelevant emails.

You Haven't Crafted Your Email Content Well

The content of your email is the part that will be most scrutinized by the server. It is, therefore, the most important part of your email and should receive the most effort. The content you include should be of high quality and well-designed, following general patterns that you should be aware of. Our blog explains everything you need to know to ensure your emails are not marked as spam due to inadequate design and/or text.

In the case of newsletters and informational bulletins, we recommend reducing the frequency of sending and, in exchange, creating higher-quality content. Sending continuous low-quality content negatively impacts our reputation.

Demystifying Spam Trigger Words

It is a common myth to think that avoiding certain "forbidden words" will save you from spam. The truth is that email service provider algorithms have evolved significantly and now use machine learning and artificial intelligence to filter spam, making this aspect less relevant.