In email marketing, trust is fundamental if we want to generate long-term valuable relationships with our customers that will bring us benefits.
In general, and for purely technical reasons, higher trust means less chance of being classified as spam and higher deliverability. Investing in trust is investing in results
At Easymailing we focus on trust and guarantees to be the axis on which all your email marketing actions are based. That is why in every campaign we send your postal address attached to the email, to give the user (and the dreaded anti-spam filters) the guarantee that your company exists and that the user can contact it.
Please sign in to leave a comment.