Shopify Integration

The Easymailing app for Shopify allows you to connect your online store with your Easymailing account to automate data synchronization, capture new subscribers, and measure the impact of your email marketing campaigns on your sales.

1. Installation and connection

Install the Easymailing app from the Shopify marketplace.

Enter your Easymailing API key in the initial step. You can obtain it from Easymailing → Settings → API Keys.

Select the audience and group where the data will be synchronized.

Configure how marketing consent will be managed.

2. Automatic synchronization

Once connected, the app automatically synchronizes the following elements from your Shopify store:

• Customers
• Orders
• Products and their variants
• Categories

These data are updated in real time and are available in Easymailing for segmenting and analyzing your campaigns.

3. Embedded Easymailing forms

The application automatically inserts the JavaScript snippet required to display subscription forms created in Easymailing within your Shopify store.

This allows you to easily configure embedded forms on your website.

• Go to "Themes" in your online store (from the main Shopify menu).
• Click on the “Customize” button.
• Add a "Custom Liquid" section in the part of the page where you want to add the form.
  

• Paste the HTML that contains the form. You can find it in your Easymailing form details under "Publishing instructions" where it says “Copy and paste the following HTML snippet where you want the form to appear.”

  <div data-easymform="EuLP5CAx74M6ZdMY2cGTWc"></div>

You can read the following article to learn how to create a form in Easymailing: Create my first form

4. Pop-up forms

From the app settings, you can activate an Easymailing pop-up form in your store.

Select the form you want to display, for example, a discount pop-up to attract new subscribers.

5. Marketing consent

Easymailing synchronizes the consent of customers who agree to receive communications during the Shopify checkout process.

The consent is automatically linked to the processing purpose you have defined in your Easymailing account, complying with data protection regulations.

You can read the following article to learn how consent works in Easymailing: How Easymailing helps you comply with GDPR

6. E-commerce automations

With the integration active, you can create automations in Easymailing based on events in your store:

• Abandoned cart
• Order completed
• New customer
• Welcome email, among others

You can read the following article to see the types of triggers: Triggers: What they are and what types exist

7. Advanced segmentation

You can segment your audience based on purchase behavior criteria such as:

• Customers who have made a purchase
• Number of orders
• Total revenue generated
• Date of the last purchase or refund

You can read the following article to learn how to create segments: Create my first segment

8. E-commerce reports

Easymailing provides detailed statistics on sales generated by your email marketing campaigns:

• Average order revenue
• Total orders and attributed revenue
• Sales by audience
• Individual subscriber activity (first purchase, refund, etc.)