At Easymailing, we are excited to introduce our new feature: integration with your e-commerce store. In this article, we will show you how this powerful function can transform your email marketing strategy.
Advantages of Integration
Measure campaign revenue
Now you can easily track the revenue generated by each sent email campaign.
Automations
Automate responses when users abandon carts or purchase specific products. This allows you to create more personalized customer experiences.
Advanced segmentation
Use data such as purchase behavior and product preferences to segment your email list and send more relevant messages.
Detailed metrics
With our new functionality, you will be able to see sales and order metrics per subscriber, as well as sales metrics per campaign and audience.
How to Send Information to Easymailing?
You can use our API to seamlessly sync your store’s data with Easymailing. Visit the integrations section to explore more options. We are continuously expanding our list of integrations to offer even more possibilities.
Data You Can Synchronize
- Stores
- Customers
- Products, variants, and categories
- Orders
E-commerce link tracking
If you activate link tracking in an Easymailing campaign, all links will have an em_ch parameter to identify the campaign on your website. For example, ?em_ch=ELGMiR3jr3pHxR4P5AS0sX. This parameter should be saved in a cookie to later link it to your order and send this information to Easymailing.
API Documentation
For more details, we recommend referring to our API documentation.
Integration with WooCommerce
If you have a store on WooCommerce, you can use our plugin: WooCommerce Integration.
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