Triggers: What are they and what are the different types? – Easymailing Help Center

Automations start with triggers.

For example, if you want to send a welcome email to subscribers who have completed a subscription form, you need to select the “Form completed” trigger type and define the action you want to perform. What actions can I take?

You can create up to 3 triggers to start the flow. For example, “When a contact subscribes to an audience”, “When a subscriber clicks a campaign” or “When a subscriber opens a campaign”. If any of these triggers is met, the automation will start.

Types of triggers

Contact activity

Events associated with a contact's activity.

	Form completed When a contact completes a form. You need to have a form created before configuring this trigger.
	Contact subscribed When a contact subscribes to an audience via API, the control panel or a web form.
	Contact linked to a group When a subscriber is linked to one of your groups.
	Survey answered When a contact answers a survey. You can use it to start an automation from survey responses. How to create and manage surveys

Campaign interaction

Events associated with campaign activity.

The campaigns you want to monitor must be associated with your automation audience.

	Campaign sent When a campaign is sent to the subscriber.
	Campaign clicked When a subscriber clicks a campaign.
	Link clicked When a subscriber clicks a specific link in a campaign. Select the campaign and the exact link, such as “https://www.domain.com”.
	Campaign not clicked When a subscriber does not click a campaign within the first 24 hours after it is sent.
	Campaign opened When a subscriber opens a campaign.
	Campaign not opened When a subscriber does not open a campaign within the first 24 hours after it is sent.

E-commerce

Events related to purchases in your e-commerce store.

To configure this type of event, you must have an e-commerce store linked beforehand.

	Product purchased When a subscriber purchases a product.
	Time since last purchase When a certain period has passed since the subscriber's last purchase.
	Abandoned cart When a subscriber adds products to their cart without completing the order.
	Payment reminder When an order has been processed and remains unpaid after a certain time.
	Order completed When a subscriber completes an order.
	Order paid When a subscriber pays for an order.
	Order shipped When shipment of the order is confirmed for a subscriber.
	Order canceled When a subscriber's order is canceled.
	Order refunded When a refund is processed for a subscriber's order.

Dates and special events

Special events related to dates.

	Specific date * When the date stored in a custom field is reached.
	Date anniversary * When the anniversary of a date stored in a custom field occurs.
	Subscription date anniversary When the anniversary of the contact's subscription date occurs.

* You need a custom date field in your audience to configure this trigger.

Time zones

Actions based on dates and anniversaries are executed according to the contact's time zone. If the contact does not have an assigned time zone, the time zone configured in the audience will be used. This ensures that events happen at the correct time for each recipient.

For example, if you define a trigger for April 10 at 09:00, a contact with the America/Mexico_City time zone will receive the action at 09:00 Mexico time, while another contact without an assigned time zone will receive it at 09:00 in the audience time zone.

Integrations and API

Events related to integrations and the API.

Custom API
When a call is made to an API URL.