Statistics of a form

You can view reports and statistics of the forms and analyse whether they are delivering the expected results.

To do so, click on the form you want to analyse and click on the "Statistics" tab next to "Overview".

Subscribers
All subscribers who have subscribed through the form.

Impressions
All the visits the form has received. An impression is counted each time the popup is displayed on a popup form and each time a page with the form embedded on it is visited on an embedded form.

Conversion
 The conversion percentage of the form. It is calculated as follows:
 number of subscribers * 100 / number of impressions.

You can also see an evolution graph with the performance of the form, impressions and monthly subscriptions.

Finally, the contacts who have subscribed via the form are displayed.