Configure SMS senders

An SMS sender is the identifier that can appear as the origin of an SMS message. In Easymailing, you will also see it as the Sender ID.

Table of contents

1. Before you start

2. Create an SMS sender

3. Understand sender statuses

4. Review country coverage

5. Request registration in a country

6. Why you cannot use a sender

Before you start

Before creating a sender, decide which name you want to use as the Sender ID. It must be 3 to 11 alphanumeric characters and cannot contain only numbers.

The sender cannot be used immediately after creation. It first goes through internal validation and then the sending profile is activated.

Even when the sender is active, some countries or operators may use a system number, shortcode or default sender instead of the Sender ID.

Create an SMS sender

1 Go to Settings.

2 Open SMS senders.

3 Click New SMS sender.

4 Enter the Internal name. This name is only used to identify the sender inside Easymailing.

5 Enter the Sender ID. This is the text Easymailing will try to show to the recipient when the country allows it.

6 Click Save.

After saving, Easymailing opens the sender detail page and shows the status Validating....

SMS senders list

New SMS sender modal

Understand sender statuses

Validating...	Easymailing is automatically reviewing the sender. It cannot be used yet.
Pending activation	The sender has passed internal validation and the team is activating the sending profile.
Active	The sender can be used in SMS sends, as long as the country and operator allow it.
Rejected	The sender was not approved.
Suspended	The sender is temporarily unavailable.

Only active senders with a configured sending profile can be used as the sender of an SMS campaign.

SMS sender detail

Review country coverage

On the sender detail page, the Countries and sender used table explains what will happen when an SMS campaign reaches each country.

The table shows:

the country;
the sender that will be used;
the registration status;
notes about the SMS route;
the available action, if the country allows registration requests.

You may see countries where your Sender ID is used, countries where a system number is used and countries where a default sender is used. This depends on country availability, the operator and the registration status.

Countries and sender used table

Request registration in a country

Some countries require the sender to be registered before it can be used as a text sender.

If the Request registration action appears:

1 Click Request registration.

2 Review the country, the Sender ID and the sender that will be used while the request is being processed.

3 Click Request registration to send the request to the Easymailing team.

While the registration is being processed, sends to that country will use the available default sender.

Request registration modal

Why you cannot use a sender

You may not be able to use an SMS sender for one of these reasons:

it is still Validating...;
it is Pending activation;
it is Rejected or Suspended;
it does not have a sending profile configured;
the country requires registration and it is not registered yet;
the country or operator does not allow that Sender ID to be displayed;
the Sender ID does not meet the required format.

If the sender is pending validation or activation, wait until the status changes. If you need to use it in a country where registration is required, request registration from the country table.