There is no way to be 100% sure that an email will not end up in the spam folder. Each email server has different criteria for what it considers spam and what it does not.
However, if during your campaign you notice that many of your messages are ending up in the spam folder, you may have made one of the following mistakes:
You have neglected your email address
An email address is made up of two parts: the name of the sender of the message and the domain name (followed by .com, .es, etc).
At Easymailing we do not allow free email addresses such as Yahoo, Hotmail or Gmail as senders, as they are mistrustful. When sending these corporate emails, it is also recommended that you send them from an account whose sender's name is a real user, so that the email server knows who is sending the message.Avoid "email@example.com" formulas
You have not authenticated your domain
Are you familiar with names like SPF, DKIM and DMARC? These are some of the most common spam filters used by email servers.
When we send an email marketing campaign from Easymailing, we allow you to add a sender to identify yourself. This sender is defined by a name and an email address.
Once the email server has picked up our email, it is difficult for the spam filter to check if an email really comes from the person who claims to be sending it, as the email is sent from another domain name (the Easymailing servers). This implies a higher risk of being classified as spam.
Therefore, to improve the delivery rate, we recommend that you authenticate the domain name from which you send your campaigns.
You don't have a clean email list
Sending emails to the right people is key. If you do not want to go straight to the spam folder, you should send messages only to those people who have given you express and informed permission to send them content. Debug your database.
Sending history to your contacts
If you have not sent to your contact list, it is very likely that your mailings will end up in the spam folder. Many servers take into account the relationship of your contacts to your mailings and act accordingly. ISPs or email providers will take into account the email address from which their customers receive their emails and will value positively if they react by interacting with your emails, either by opening the email or clicking on a link.
This way, if you are consistent in your emailings and keep your lists clean, your emails are more likely not to end up in the spam folder.
You have not properly elaborated the subject
A good subject line, in addition to being more attractive, has a better chance of passing the anti-spam filters. See how to write an effective subject line.
You didn't watch your words
There are words you should avoid in your subject lines to reduce the chances of ending up in the spam folder. In addition to obvious terms, which you should discard in any case, such as "credit" or "sex"; there are many other "forbidden" words which are not so obvious and which vary depending on the industry you are targeting. Define your industry and study what those words are.
There are also many general counter-intuitive terms that can land us on a spam list. Here is a table of commonly accepted words to avoid if you want your emails to reach their intended recipients. Although including one does not necessarily mean that our email will not be received, it will detract from our spam filters.
|Words to avoid so as not to be considered spam|
|100% satisfied, viagra, free, earn money, income, additional income, full refund, save up, amazing, increase sales/traffic, sex, best price, can't live without you, no gimmicks, special promotion, billing address, no hidden costs, urgent, buy direct, call toll free, do it now, no risk, work from home¡! (exclamation marks), bank transfer, bank card, paypal, click here, please click here, click, click to remove, cost, congratulations, dear friend, form, free installation, free membership, guarantee, hidden, increase traffic, information requested, safe, investment, no investment, investment decision, legal, lose, marketing, marketing solutions, message contains, money, monthly trial offer, brand, never, no gimmicks, no hidden costs, no obligations, now, offer, one time, opportunity, order, order now, order today, order status, orders sent by priority email, performance, phone, please read, potential earnings, pre-approved, price, print and fax, earnings, real thing, removal instructions, remove, no risk, sales, satisfaction guaranteed, save, save up, search engines, see for yourself, effective, serious, solution, special promotion, success, next form, unsolicited, urgent, winner, work at home.|
|Also avoid words that contain the following terms|
|Affordable, Ambien, Billion, Cpill, Credit, Erect, Guarantee, Medication, Million, Money, Mortgage, Obligation, Offers, Pharmacy, Phents, Prescript, Prices, , Refi Names, Remove, Rolex, Software, Thousands, Vli Um, Vi Ox, Vpi, Xpi.|
You have not drafted the content of your email properly.
The content of your email is the part that will be analysed the most by the server. It is therefore the most important part of your email and the one to which you should devote the most effort. The content you include must be of quality and correctly designed, according to general standards that you should be aware of. In our blog we explain you everything you have to take into account so that your emails are not converted into spam because of an inadequate design and/or texts.
In the case of newsletters and news bulletins, we recommend reducing the frequency of mailings and producing higher quality content instead. Continuous posting of low quality content has a negative impact on our reputation.
IP and domain name reputation
The filtering systems of Internet Service Providers (ISPs) are increasingly demanding, trying to reduce the huge amount of spam that we receive daily in our emails. It is therefore essential that you take care of the reputation of the domain name from which you send your campaign.
Our reputation as a sender is measured by factors such as sending history, number of spam complaints associated with the domain name, number of spam filters that trigger our emails, unverified domains in DKIM-SPF, etc.
The worse we send, the worse reputation we have as senders and the worse reputation we have, the more emails will be redirected to the spam folder. This can lead to a vicious circle from which it is difficult to escape. The best thing, then, is to take care of our reputation from the beginning. But how?
- Keeping our list up to date.Making use of double opt-in, taking user consent seriously, conducting a subscriber revalidation campaign and removing faulty or inactive addresses. In short, qualifying our list, giving it value.
- Authenticating our domain
At Easymailing we monitor the reputation of all our IPS and take measures so that our customers do not spam and thus do not impact on the reputation.