At Easymailing, we are excited to introduce our new feature: integration with your e-commerce store. In this article, we will show you how this powerful function can transform your email marketing strategy.
Advantages of Integration
Measure campaign revenue
Now you can easily track the revenue generated by each sent email campaign.
Automate responses when users abandon carts or purchase specific products. This allows you to create more personalized customer experiences.
Use data such as purchase behavior and product preferences to segment your email list and send more relevant messages.
With our new functionality, you will be able to see sales and order metrics per subscriber, as well as sales metrics per campaign and audience.
How to Send Information to Easymailing?
For now, you will need to use our API to synchronize your store data with Easymailing. We are working to offer direct integrations, with WooCommerce being the first one.
Data You Can Synchronize
- Products, variants, and categories
E-commerce link tracking
If you activate link tracking in an Easymailing campaign, all links will have an em_ch parameter to identify the campaign on your website. For example, ?em_ch=ELGMiR3jr3pHxR4P5AS0sX. This parameter should be saved in a cookie to later link it to your order and send this information to Easymailing.
For more details, we recommend referring to our API documentation.